Thailand is gambling on a new way to bring in tourists

Legalizing casinos might just be the next big thing in the Asian country.

Holland Casino as Fieldlab experiment
Holland Casino as Fieldlab experiment | BSR Agency/GettyImages

Tens of millions of visitors head to Thailand every year, and for good reason. An incredible food scene combined with a rich culture and history makes it a compelling destination. Regardless, things could always be better. While tourism continues to grow, the overall economy in Thailand has been rather sluggish for the last couple of years. As such, it only makes sense to focus on tourism as way to fortify that economy and build from there.

To that end, Thailand's cabinet has approved a draft bill that would legalize casinos in the country. It's worth noting that some forms of gambling are already legal in the country but not casinos. And as anyone who has spent time in Las Vegas or Macau can tell you, casinos can be huge generators of both revenue and tourism.

People seen walking on the bridge over The Chao Phraya river...
People seen walking on the bridge over The Chao Phraya river... | SOPA Images/GettyImages

Modern casinos are resorts with malls and theme parks attached to them as well as dozens of dining options. Massive world-class entertainers conduct multi-year residencies that draw in visitors from around the world. Still, the core of the operation is the casino floor which can bring in millions of dollars per day. Plus, people love to travel to gamble, particularly if it takes them to an interesting place. As such, it's logical Thai officials are exploring their options.

Part of the attraction to casino's has much to do with Thailand's neighbors. Several of them have legal casinos, making them a bigger draw in the region and for guests from around the world. It's important to keep in mind that this conversation is still in its earliest stages and there are a lot of details yet to be announced. Regardless, this could prove to be an important revenue stream for a beleaguered Thai economy desperately looking for growth.