The island nation of Fiji is incredibly popular with tourists, welcoming nearly one million tourist per year. Keep in mind that the permanent population is just under a million people. All those tourists mean big things for the local economy, but their numbers put a huge amount of stress on Fiji's environment, culture, and infrastructure. Now, Fijians have a way for tourists to help maintain their nation while still enjoying a vacation in one of the most beautiful places on Earth.
Loloma is the Fijian word for generosity that is driven by love, a rather simple and life-affirming concept. During Loloma Hour, tourists spend 60 minutes of their day volunteering to do something that helps Fiji in some way. It is meant to be an expression of love for both the island and it's people from visitors. Naturally, not everyone will want to do this nor are they required to. At the same time, it is something that could help heal your soul.
Various resorts, hotels, and tour operators in Fiji are all on board with the idea of Loloma Hour. They offer opportunities to get involved and support the island nation. This includes some expected environmental opportunities like cleaning up coastlines as well as various cultural appreciation experiences. One of the most intriguing options is participating in coral planting initiatives, something most tourists never get to try.
There are options suited to almost any taste, some more involved than others. Essentially, you can have a different Loloma Hour every day of your trip. This entire effort fits into Fiji larger strategies for both environmental and cultural conservation. While relaxing and adventuring are a great way to enjoy a trip, giving back offers a sense of satisfaction that is hard to match.