When people think about traveling to Sweden, they automatically start planning. And that makes perfect sense since Stockholm is a world-class city with a lot to offer. But Sweden is also full of quirky towns, wild nature, and authentic cultural experiences. From abandoned mines and Viking ruins to Arctic adventures, Sweden’s lesser-known hidden gems are a must for any traveler.
A (very) brief history of Sweden
During the Viking Age (8th-11th centuries), skilled merchants and mercenaries traveled eastward and eventually Sweden transitioned to a medieval kingdom in 1523. King Gustav Vasa’s reign marked a major turning point as the country established its independence from Danish rule and the Catholic Church, laying the foundation for the modern Swedish state.
By the 17th century, Sweden became a major power in Northern Europe, controlling Finland, parts of Germany, and the Baltic region. After years of warfare, the empire gradually declined. Today, Sweden is known for its technological advancements, sustainability efforts, and social progress, blending history with innovation.
Top five places to go
1. Jokkmokk – experience authentic Sami culture
For a deep dive into Sweden’s Indigenous Sami heritage, head to Jokkmokk in Swedish Lapland. For decades, Jokkmokk’s annual Winter Market has celebrated Sami traditions with reindeer races, traditional handicrafts, and local cuisine. Traditional foods like suovas (smoked reindeer meat) and gáhkku (soft bread) are must-tries. The market doubles as a venue for joik (Sami singing) and storytelling. Nearby, the ÁjtteSami Museum provides visitors with a history of centuries-old traditions.
2. Visby – A medieval fairytale on Gotland
This UNESCO-listed town on Gotland Island is a destination for history lovers. Visitors can trace the steps of the 13th-century Visby City Wall, explore medieval ruins, and marvel at the Viking artifacts in the Gotlands Museum. If visiting in August, do not miss Medieval Week, where the town transforms into jousting tournaments and costumed parades.
3. Sigtuna – Sweden’s oldest town
Founded in the 10th century, Sigtuna is a charming town packed with Viking history. Sigtuna is home to ancient runestones, a picturesque main street lined with wooden houses, and the Wenngarn Castle, which combines Renaissance architecture with beautiful gardens.
4. Kiruna – Sweden’s moving city
Relocating to safety because of underground mining operations, Kiruna is an Arctic adventure hub literally moving two miles away. From here, stay in the world-famous Icehotel in Jukkasjärvi, explore the LKAB iron mine, and chase the Northern Lights in Abisko National Park in winter or experience the Midnight Sun in summer.
5. Are – More than just a ski resort
While best known for skiing, Are is an adventure hub year-round and was the setting of a 2025 Netflix mystery series. Try zip-lining through the forest, hike to Tannforsen Waterfall, or enjoy Sweden’s best mountain biking trails. The town also has a fantastic local food scene.
Truly local food
Sweden’s food culture is as unique as its landscapes. Adventurous eaters search out surstromming, fermented herring; its pungent aroma is best enjoyed outdoors. For the sweet tooth, kanelbullar (cinnamon buns) are a fika (coffee break) staple; the best can be found in cozy Stockholm cafes. Northern Sweden offers rare delicacies like cloudberry jams and desserts and rich, slow-cooked reindeer stew with deep cultural roots.
Where to stay
For a unique stay in Sweden, there are plenty of options beyond traditional hotels. The world-famous Icehotel in Jukkasjärvi is rebuilt from river ice every winter, with artist-designed rooms, an Ice Bar, and the chance to sleep on reindeer skins. For a more elevated experience, Treehotel in Harads offers futuristic treehouses like the UFO-shaped pod, Mirrorcube, and Bird’s Nest, all blending modern design with pristine nature.
For a mix of history and charm, Sigtuna Stads Hotel provides lakeside views and a cozy boutique experience steeped in Swedish heritage. In Bergslagen, Kolarbyn Eco Lodge is a true off-grid retreat with moss-covered forest huts without electricity or running water; guests cook over an open fire and can take part in moose safaris and foraging tours.
Sweden is a treasure trove of charming towns, untamed landscapes, and rich cultural traditions. Whether a history buff, nature lover, or thrill-seeker, this Scandinavian country’s secret spots promise unforgettable experiences.