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Google Year in Search 2020: Virtual travel tops the trends

By Courtney Mroch

PARIS, FRANCE - SEPTEMBER 10: In this photo illustration, the Google logo is displayed through a magnifying glass on the screen of a computer on September 10, 2019 in Paris, France. Yesterday in Washington, DC, fifty state attorneys general are joining together announced the launch of an antitrust investigation against the Google company, accused of dominating all aspects of advertising and Internet search. (Photo by Chesnot/Getty Images)
PARIS, FRANCE - SEPTEMBER 10: In this photo illustration, the Google logo is displayed through a magnifying glass on the screen of a computer on September 10, 2019 in Paris, France. Yesterday in Washington, DC, fifty state attorneys general are joining together announced the launch of an antitrust investigation against the Google company, accused of dominating all aspects of advertising and Internet search. (Photo by Chesnot/Getty Images) /
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Field trips and museum tours topped Google’s Year in Search 2020 virtual trends

What did you Google most last year? Election results, coronavirus and Kobe Bryant were among the top searches overall, but Google Trends breaks it down even further into specific categories, such as News, People, Recipes, and even Virtual. For the Year in Search 2020, virtual travel was represented three times on the Virtual list.

Coming in at the number one position was virtual field trips, followed in the number two spot by virtual museum tours. Further down the list, at number eight, was virtual tours.

What terms were searched most in each of the three categories and where did the searches come from? Let’s take a look.

Year in Search 2020 virtual field trips

The top five states where searches for virtual field trips came from were:

  1. Delaware
  2. New Hampshire
  3. Rhode Island
  4. South Dakota
  5. Hawaii

Related topics people searched for when looking for virtual field trips included “child” and “zoo.”

Specific top queries included variations on the theme of “virtual field trips” and included:

  1. Virtual field trips for kids
  2. Free virtual field trips
  3. Google virtual field trips
  4. Virtual field trips for students
  5. Virtual field trips zoo

Year in Search 2020 virtual museum tours

The top five states where searches for virtual museum tours came from differed a little from the ones for field trips, but one state (New Hampshire) made both lists.

  1. Vermont
  2. Alaska
  3. New Hampshire
  4. Massachusetts
  5. Colorado

Related topics people searched for when looking for virtual museum tours included just “museum” in general, “virtual reality,” “virtual tour” and “art.”

Specific top queries once again were variations on the “virtual museum tour” theme and included:

  1. Free virtual museum tours
  2. Virtual art museum tours
  3. Online museum tours
  4. Virtual museum tours online
  5. Virtual museum tours for kids

Year in Search 2020 virtual tours

The top five states where searches for virtual tours came from included a couple from both the field trips and museum searches, including Vermont and Rhode Island. New Hampshire made all three lists.

  1. Vermont
  2. Rhode Island
  3. Massachusetts
  4. New Jersey
  5. New Hampshire

Related topics people searched for when looking for virtual tours included similar search terms as the other searches, like “virtual reality,” “virtual tour” and “child.”

Specific top queries were very similar to the ones for virtual museum tours, and, like the other Year in 2020 search results, were variations on the same search terms, including:

  1. Museum tours virtual
  2. Virtual tour
  3. Free virtual tours
  4. Virtual tours for kids
  5. Museum virtual tours

Did you search for any virtual travel opportunities in 2020? If so, where did you virtually go?

Home/Virtual travel